Who are Acxiom’s top customers? Acxiom’s customers have included big banks like Wells Fargo and HSBC, investment services like E*Trade, automakers like Toyota and Ford, department stores like Macy’s — just about any major company looking for insight into its customers.
Who uses Acxiom? Acxiom is most often used by companies with 10-50 employees and 1M-10M dollars in revenue.
What does Acxiom sell? Acxiom (pronounced “ax-ee-um”) is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.
How much is Acxiom worth? Acxiom, which has a market capitalization of $2.63 billion, is selling the unit which represents about three-quarters of its total revenue in fiscal 2018 and specializes in housing and managing reams of customer data from clients such as retailers and financial-services firms.
Who are Acxiom’s top customers? – Related Questions
Can I see my Acxiom account?
How to view your Acxiom profile. Acxiom’s public portal is available at www.aboutthedata.com/portal. To access your account for the first time, you’ll need to enter your first and last name, your address, your birthdate, the last four digits of your Social Security number, your email address and a Captcha.
Who started Acxiom?
Axciom’s history may be traced to 1969, when Charles Ward, an industrialist, founded Demographics, Inc., in Conway, Arkansas. One of his main purposes was to develop a mailing list parity with the Republican Party for the Democrats.
Is Acxiom a good company?
93% of employees at Acxiom LLC say it is a great place to work compared to 59% of employees at a typical U.S.-based company. When you join the company, you are made to feel welcome. Our facilities contribute to a good working environment.
Is Acxiom still in business?
[Update 12/19/2019: Acxiom has officially retired its directory, meaning we no longer submit to it as one of our big four data aggregators. Foursquare has taken its place.] In 2018, Acxiom was acquired by publicly-traded advertising company IPG.
Does Acxiom sell data?
Whether you’re buying, selling, or sharing data, Acxiom can provide the expertise you need.
What does Acxiom do?
Acxiom collects three types of data – data that helps companies market more effectively, data that helps reduce fraud and identity theft and data that helps people find businesses or other people through our directory services. We allow individuals to see and correct the data we have about them.
When did Acxiom start?
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada.
How big is Merkle?
With more than 12,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
Who are Epsilons competitors?
Epsilon competitors include 360i, Digitas LBi, SourceLink and iCrossing.
How does Acxiom sell data?
For marketing data Acxiom draws from three primary sources, Glasgow explained. One is public records, such as property ownership or professional licenses. The second is consumer surveys, magazine subscriber lists, catalogs, and warranty cards. The third category is summary reports about retail purchases.
Is Acxiom LiveRamp?
The Company also announced that it has transferred the Acxiom brand to IPG and changed its name to LiveRamp Holdings, Inc. as of today’s market close. Beginning tomorrow, , its common stock will trade under the ticker symbol “RAMP” on the New York Stock Exchange.
Where do data brokers get information?
Data brokers collect most of their information from public records. Public records include things like voter registration information, census data, birth certificates, property records, vehicle registration records, marriage licenses, and divorce records.
Is LiveRamp a DMP or DSP?
As the leading data connectivity partner, LiveRamp is a stand-alone, untethered identity service compatible with all major DMPs, as well as directly to platforms and partners and back into your own environment. It requires a focus that is not device-based and includes other data sets like search and now TV.
What is personicx?
Personicx Financial, a progressive new segmentation system built from consumers’ financial propensities that groups households by similar likelihood for financial behaviors, regardless of demographic characteristics.
What is Axiom trying to do within advertising?
Always, our goal is to effectively differentiate your product or service, communicate its superior value, and persuade target audiences that your product or service is what they need and want. The AXIOM team has decades of experience creating successful strategies for clients.
What is Axiom database?
Axiom Data Science designs, develops and supports systems for full-cycle scientific data management. This includes supporting data collection, sharing and preservation from the time that a sample is collected to when the laboratory analysis is submitted to a national archive center.
What is MarTech landscape?
Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. MarTech has become a staple in digital marketing campaigns, but can also be used to optimize marketing efforts across any marketing channel.
How much does the CEO of Acxiom make?
As Chief Executive Officer at LIVERAMP HOLDINGS INC, Scott E. Howe made $10,638,325 in total compensation. Of this total $690,000 was received as a salary, $1,017,000 was received as a bonus, $0 was received in stock options, $8,914,525 was awarded as stock and $16,800 came from other types of compensation.
How do companies collect data?
There are essentially three different ways that companies collect data about their customers. By asking them directly for it, indirectly tracking them, and by acquiring it from other companies. Most firms will be asking customers directly for data at some point – usually early on – in their relationship with them.
Is Merkle Sokrati a startup?
Ltd. Pune-based Sokrati is a digital media startup.
How is Epsilon as a company?
The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.